Aldi pledges to 'double down' on low prices as profits fall

Aldi UK chief executive Giles Hurley

Value grocer Aldi has vowed to deliver the lowest prices to shoppers after posting a slide in annual profits. 

Aldi revealed that pre-tax profits slipped 86.5% to £35.7m  in 2021, partly as a result of investment in prices as the cost of living crisis hit shoppers’ budgets.  Sales inched up 0.9% to £13.65bn over the year. 

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