The era of the traditional big four supermarkets has come to an end with Aldi overtaking Morrisons in terms of grocery market share for the first time.
In the 12 weeks to September 4, 2022, Aldi’s sales rose by 18.7%, lifting it to a 9.3% market share, while Morrisons’ share slipped 4.1% to a 9.1% overall market share, according to the latest Kantar grocery market share data.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.