Aldi hails ‘strong’ Christmas as sales pass £1bn

Aldi Christmas trading

Aldi has toasted a spike in Christmas sales as it wooed “more customers than ever before” during the festive period.

The discounter posted a 7.9% increase in total sales during the four weeks to December 24, as its Christmas revenues passed the £1bn mark for the first time.

Aldi’s performance was buoyed by new store openings and “strong” performance across beers, wines and spirits, fresh British meat and its premium Specially Selected ranges.

The grocer said sales of alcohol jumped 9.2% year on year, with sales of sparkling wine increasing 14%. Sales of its Specially Selected ranges grew almost 8% as customers traded up to premium products during the Christmas period.

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