Aldi and Lidl remain the fastest-growing grocers in the sector in terms of sales but this growth is slowing, according to latest figures.
“While such growth is the envy of the industry it is slower than in recent months”
Fraser McKevitt, Kantar
Aldi’s market share of the UK grocery sector is now 5.4%, while Lidl’s is 3.8%.
However, head of retail and consumer insight at Kantar Fraser McKevitt said: “While such growth is the envy of the industry it is slower than in recent months, suggesting the discounter momentum is starting to slow a little.”
The comments echo those of Sainsbury’s finance boss John Rogers, who said the discounters have reached a “saturation” point in their existing store estates.
Overall sales in the grocery sector edged up 0.2% in the three months, a slowdown on the prior year, Kantar reported. The slowdown is being blamed on a record low for grocery price deflation.
|Total till roll - Consumer spend|
|12 Weeks to 27 April 2014||12 Weeks to 26 April 2015||% Change|
|£millions||Market share||£millions||Market share||Sales increase/decrease|
Sainsbury’s was the strongest performer among the big four despite a 0.2% fall in sales in the period. The group’s market share now stands at 16.5%.