‘A Morrisons counter-attack could help restore the grocer’s fortunes’
By 
George MacDonald2023-02-09T06:00:00
Differentiation, a unique selling point that sets one business apart from another, is often talked about in retail but less frequently achieved.
While other grocers have scaled back their specialist counters, such as fishmongers or butchers, at Morrisons, they remain core to the proposition.
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