Iceland and Aldi reported the strongest performances, with 12.2 per cent and 17.4 per cent respective sales rises, while Morrisons recorded 9.2 per cent sales growth compared with the same period last year.
TNS Worldpanel director of research Edward Garner said: “While there is no sign yet of a major shift to price-driven outlets – Waitrose continues to outperform the market, for instance – Aldi has been one of the major beneficiaries of Kwik Save’s demise, but this effect has largely run its course, so the present performance is impressive.
“In the case of Iceland, it is interesting to note that it is enjoying strong growth in its fresh and chilled business, in addition to its core frozen food. Value-for-money, combined with high street convenience, is proving attractive to its customers.”
Among the remainder of the big four, Asda recorded growth of 7 per cent, Tesco’s sales were up 5.5 per cent and Sainsbury’s sales rose 4.2 per cent.
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