All Google articles – Page 8
-
AnalysisTurn on the Google box
As Smart TV connects our televisions to the internet, it heralds a world where viewers can click-to-buy. Alison Clements looks at the advertising opportunities on offer to retailers
-
Opinion
Google explains how to approach international etail
International markets are a big opportunity for growth in the next few years, and there are plenty of companies keen to capitalise on retailers’ planned expansion. Google is one – although many of the tools it offers are free – and the company wants to offer retailers access to its huge swathes of data.
-
AnalysisGoogle AdWords and trademarks
An ongoing legal battle over trademarks being bought as AdWords highlights the need for retailers to tread carefully when it comes to possible infringements
-
NewsM&S use of Interflora as a keyword on Google may be stopped
Trademark laws that apply to internet advertising may be due to change as it emerges that Marks & Spencer’s use of Interflora as a Google keyword may be stopped.
-
NewsSainsbury's appoints non-exec from Google
Sainsbury’s has appointed Matt Brittin from Google as a non-executive director.
-
Opinion
Google's plans for retail in the future
Most retailers are aware by now that clean customer and product data is what will take their business to the next level in the coming years.
-
NewsGoogle online bookstore opens in Europe next year
Google will open its online bookstore in Europe next year following its US launch yesterday.
-
NewsCarphone and Best Buy secure Google exclusive
Carphone Warehouse and Best Buy UK have secured an exclusive deal for the launch of Google’s new Nexus S smartphone.
-
NewsGoogle's fashion website launches in US today
Online giant Google has moved into fashion with today’s US launch of Boutiques.com, a website and virtual designer store.
-
NewsGoogle poised to launch fashion venture
Online giant Google is moving into fashion with the launch of a website and virtual designer boutiques on Wednesday, according to reports.
-
Opinion
SPONSOR POST: The Google Product Extensions Feature: What is it?
Some of our customers who used the new Google Product Extensions feature in beta experienced better click-through and conversion rates.
-
OpinionRetail surgery: Some businesses have used Google AdWords to great effect during the World Cup. How can we do the same for future events of this scale?
Some businesses have used Google AdWords to great effect during the World Cup. How can we do the same for future events of this scale?
-
OpinionRetail surgery: Have the rules changed again on what Google AdWords we can buy?
Have the rules changed again on what Google AdWords we can buy?
-
NewsGoogle to launch ebook store
Google will go head-to-head with Amazon and Apple this year when it launches an ebook service.
-
NewsLouis Vuitton loses Google battle
Google has won its long-running legal battle with Louis Vuitton over the use of the online giants Adwords service.
-
NewsGoogle tries to ease European anger over book digitisation
Google is trying to tackle the growing anger over its proposals to add millions of books to its digital library.
-
NewsAmazon warns on Google e-books proposals
Online retail giant Amazon has warned a US court that Google will stifle competition and break anti-trust laws if it is permitted to add millions of book titles to its digital library.
-
OpinionWebsite optimisation firms get the Google seal of approval
Google’s backing for consulting firms that offer sensible advice on how retailers can improve web sales has got to be a move in the right direction for an industry that has been plagued by misinformation.
-
NewsRetailers work with Google to optimise their sites
Retailers including Next, Debenhams and Schuh have completed a research project with Google to investigate how their sites could be improved.
-
NewsGoogle Product Search will allow price checking using mobile phones
A future where customers browse for products in stores while at the same time browsing the internet on their mobile phones looking for better deals just got a little bit closer to reality.