The struggling UK retail sector may not get the Christmas sales boost it desires, as new research shows many customers did the majority of their festive shopping during the Black Friday sales.
New research by Retail Economics and Klarna found more than a fifth of customers said they bought Christmas gifts during Black Friday in an effort to take advantage of widespread discounting.
The survey found customers, on average, spent £179 on gifts during Black Friday, which Retail Economics said was almost 40% of an average household Christmas budget.
The research estimated that customer spent £2.1bn overall on Christmas gifts during Black Friday, around 16% of the total festive spending during what is already a heavily discounted period.
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