Fashion entrepreneur George Davies opened his first GIVe store on London’s Regent Street on Wednesday.
The service-focused womenswear venture offers an in-store tailoring service and interactive digital screens telling customers what is in stock and what will arrive in the coming weeks. Davies said GIVe is about “understanding what women want” and will appeal to “discerning” customers.
Stores have been signed at Bluewater, Liverpool One, James Street in Harrogate, Cribbs Causeway in Bristol, Market Square in Kingston, Buchanan Street in Glasgow and at Meadowhall. Three more undisclosed locations are under offer.
CB Richard Ellis is advising GIVe.