Fashion entrepreneur George Davies has identified the first seven sites for his new GIVe womenswear brand that is set to launch in October.

Major high streets including London’s Regent Street, Glasgow’s Buchanan Street will be among the new sites. He will also open stores in several large shopping centres including Liverpool One, Bristol’s Cribbs Causeway, Sheffield’s Meadowhall and Bluewater in Kent, according to The Telegraph.

The Next founder is close to securing the sites and plans to open them all in the first weeks of October. GIVe products will also be sold in six UK department stores and two Dutch department stores as well as an online offer and a further branch in Kingston Surrey.

Davies is aiming his new brand at women aged 30 and over and has said the range will be “affordable luxury”.