George at Asda is to embark on the latest stage of its overseas offensive next week with its first store in South East Asia.

Retail Week can reveal the own label supermarket clothing brand will open its first store in South East Asia in Singapore on Tuesday.

The 8,000 sq ft store, opened in partnership with franchise operator Al-Futtaim Group, is located within department store John Little’s 38,000 sq ft store in the Plaza Singapura.

Asda has franchise stores began its overseas franchise push in the Channel Islands last year before opening stores in the Middle East and Malta where it plans to open further store later this year.

George retail and international director Jo Whitfield said: “We’re pleased with the performance of our international franchises.  When we opened our Malta store earlier this year, demand was so high that over half of stock was sold in the first two weeks and we had to replenish very quickly to meet customer demand.

“Singapore is an exciting market for us. We’re confident that the Plaza Singapura shoppers will love the style and quality of our ranges and be amazed at the excellent value for money.”

The ranges stocked will be the same as the UK including G21 for the younger more fashion conscious customer, its Moda brand as well as South Dean Street for men and a large section dedicated to childrenswear.