WHSmith will open its first checkout-free store by the end of the year at an airport in a major US city using Amazon’s Just Walk Out technology.
The new store will be WHSmith-branded, as opposed to the retailer’s other fascias such as InMotion or MRG, and sell essentials to travellers.
Retail Week understands that the tech-enabled store will be based inside one of New York’s three major international airports with no plans as yet to roll the concept out further.
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