WHSmith targets Paperchase customers with new stationery format offering
WHSmith is set to open high-end souvenir and stationery shops as it aims to fill the gap left by the closure of Paperchase stores.
The general merchandise retailerās new standalone shops called Curi.o.city will sell stationery, gifts and souvenirs from third-party brands such as East London Liquor Company, Biscuiteers and Soapsmith.
Curi.o.city will open under the new fascia in Gatwick Airportās North and South terminals on March 16, with another opening at Kingās Cross railway station in April, The Times reported.
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