‘Whisper it for now, but retail is on the road to recovery’

Bath high street 2020

One would be forgiven for thinking retail was on its proverbial deathbed given some of the media coverage of the past few days.

National news bulletins on Tuesday night led on Greggs’ job cuts warning and the profit declines at Hotel Chocolat, Card Factory and ScS.

Some snippets charting how Ocado’s market capitalisation briefly surged above that of Tesco used their values as evidence that physical retail was ailing and technology taking over.

But those headlines don’t even begin to paint the full picture – one of an industry that is battling back amid the most challenging of social and economic backdrops.

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