Typo is set to more than double its UK store portfolio before Christmas and launch on the Asos platform as it aims to extend its reach in this market.
The Australian stationery and gifting retailer opened its first store in Westfield Stratford City in December last year, and a second at The Bentall Centre in Kingston this summer.
Following what it described as “unprecedented” online demand, Typo will open three more stores this month, in Bluewater, Cambridge and Bath.
The Cotton On group-owned brand will also launch on Asos as part of the fashion etailer’s new gifting category – a move Typo said signals “commitment to growth” in this market.
It currently operates 200 stores across 13 international markets. When it launched its fledgling UK business, it unveiled ambitions to open around 100 stores on these shores over the next five to 10 years.
Typo UK brand manager Sally Howard said: “Since the opening of our Stratford store in December last year, we’ve seen great traction both online and in-store with sales soaring beyond all expectations.
“Our new stores in Bluewater, Cambridge and Bath have been selected based on key areas of growth for us.
“We’ve doubled the number of customers shopping with us online year on year, and our increase in online traffic is driving the demand for more stores in key locations that are consistent with where our online customers are located.”