As Mike Ashley makes his first venture into the general merchandising sector with Mega Value, we plot the Sports Direct owner’s career.

Ashley’s new discount store concept operates under the name ‘Mega Value’ and the first store has opened in Kidderminster on the site of a former department store.

Ashley has raised eyebrows throughout his career with his approach to business. There has been many a merger and acquisition, not to mention the famous 15-minute redundancies at USC.

To chart Ashley’s career, simply hover over the timeline and click to the right:

NB. If you are using our mobile site at, please follow the ‘Click here for video’ link to see the timeline.