Strategy spotlight: How Flying Tiger Copenhagen is succeeding despite cost-of-living crisis

Flying Tiger store with logo

Despite operating in an extremely discretionary market during an unprecedented cost-of-living crisis, specialist retailer Flying Tiger Copenhagen continues to succeed. What makes it stand out from the field, and what’s next for the Danish brand? 

Flying Tiger Copenhagen (FTC) has been making waves in the value retail industry since its inception in 1995.  

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