WHSmith has unveiled its latest travel store format: a combined WHSmith and InMotion store at London Stansted Airport.
The store, which spans 6,000 sq ft, combines WHSmith’s core range of news, books and convenience products alongside InMotion’s technology and accessories.
The new shop in the departure lounge has a wrap-around digital fascia, which can be customised to reflect the store’s latest offerings and promotions.
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