Poundworld has launched an ecommerce site as it aims to drive European sales, eight months after it scrapped initial plans for an online operation.
The ecommerce platform, named Poundworld Plus, will offer 4,000 products including household brands Colgate, Coca-Cola and Johnson’s, at the set price of £1 each.
It will also offer more than 1,000 multi-price deals for more than £1, which will be exclusively available to buy online. At present there is a minimum spend of £20 on the site.
Following its launch today, delivery will cost £3.95 to the UK, Republic of Ireland and the Channel Islands. The retailer said it plans to offer EU-wide delivery from the summer. A next-day delivery service will also be offered for £5.95.
“It’s important for us to constantly progress and evolve with the times and so we’ve had a dedicated team working on the site for over one year.”
Chris Edwards Jnr, Poundworld
Poundworld has launched the online operation less than a year after it pulled the plug on a joint venture with Poundland co-founder Steve Smith to start poundshop.com.
Those plans were initially unveiled back in January 2014, with Poundshop billed as the first single-price transactional site.
But Poundworld scrapped the partnership in August last year after the retailer failed to “reach a shared vision for the online store” with Smith.
Poundworld had committed to lending its branding to the site, supplying stock and providing product images for the site.
Smith was leading other aspects of the business including operations, fulfilment, customer service and marketing.
However, Poundworld said its “concerns surrounding the operations, online trading, web platform and marketing of the site resulted in a mutual agreement to dissolve the partnership”.
After unveiling its own ecommerce platform this morning, Poundworld trading director Chris Edwards Jnr said: “Value and convenience are top priorities for the UK shopper. There is a huge consumer demand for an online store that delivers good, transparent value and consistent prices that the shopper can trust.
“As a retailer it’s important for us to constantly progress and evolve with the times and so we’ve had a dedicated team working on the site for over one year to ensure that the shopping experience we are offering is easy to use.
“No other online discounter on the market can offer the same amazing product range and value and we’re excited to expand into Europe later in the year.”