Pets at Home to invest £70m as it targets pet ‘baby boomers’

Pets At Home

Pets at Home is targeting three key areas for investment as it seeks to take advantage of the new wave of pet owners.

The pet specialist has benefited from the pandemic, which saw the UK’s pet population grow by an estimated 8% resulting in a pet “baby boom” for it to cater for.

Pets at Home, which was classed as an essential retailer and therefore remained open throughout the pandemic, recorded retail revenues over £1bn for the first time and identified a £600m future customer revenue opportunity.

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