Mothercare finalises its franchise deal with Boots

Mothercare is attempting to better integrate digital with its physical stores

Struggling retailer Mothercare has announced a franchise deal with Boots that will see its current range of products extended in the health and beauty retailer’s stores.

Boots will expand its range of Mothercare products to include clothing, home and travel items such as prams, both in stores and online.

The deal, which was originally penned in December but delayed due to the coronavirus pandemic, will run between the two retailers for 10 years.

Boots will stock the full Mothercare range from the Autumn/Winter 2020 season.

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