Struggling retailer Mothercare has announced a franchise deal with Boots that will see its current range of products extended in the health and beauty retailer’s stores.
Boots will expand its range of Mothercare products to include clothing, home and travel items such as prams, both in stores and online.
The deal, which was originally penned in December but delayed due to the coronavirus pandemic, will run between the two retailers for 10 years.
Boots will stock the full Mothercare range from the Autumn/Winter 2020 season.
The baby goods retailer closed its 79 UK stores in January after the business tumbled into administration.
Mothercare said the process had eliminated some of its UK debts, but it still owes an estimated £10m.
It continues to trade in around 800 stores in 40 countries worldwide, all operated by franchise partners.
Mothercare has also renewed its franchise deal with its biggest partner, the Alshaya Group, which operates Mothercare stores in Russia and the Middle East.
In a trading update, Mothercare said: “Boots is at the heart of one of the largest healthcare businesses in the world and Mothercare will dovetail well as the specialist brand for parents and young children in both Boots stores and online.”
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