Marks & Spencer has hired the former boss of Tesco’s Clubcard loyalty scheme as it ramps up efforts to “substantially” grow its data teams and become a “digital-first” business.
Retail Week can reveal that Danielle Papagapiou, who spent 15 years at Britain’s biggest grocer and led Clubcard from February 2015 to November 2016, has joined M&S in the newly created head of loyalty role.
She will be charged with developing M&S’ Sparks loyalty scheme, pooling together its customer data and enhancing communication with shoppers to build closer and more personalised relationships.
Papagapiou, who left her most recent role as customer director at Vision Express in May, will report directly into M&S chief digital and data director Jeremy Pee.
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