Interview: How Eve Sleep's new boss will stop the nightmares

James Sturrock

Former Moonpig boss James Sturrock was drafted into Eve Sleep eight months ago to help turn around what was expected to be the next big retail success story but which ended up a nightmare for investors. He tells Retail Week his plans

James Sturrock arrived at Eve Sleep at a tumultuous time for the business.

The etailer was heralded as the next big thing in the fast-growing mattress-in-a-box sector but just over a year after its 2017 IPO, Eve Sleep warned on profits and parted ways with its founder and chief executive Jas Bagniewski.

This sent shares into a tailspin. The etailer floated in May 2017 at 101p a share, valuing the business at £140m. Shares are now trading at 6.2p and the business is worth a mere £16m.

James Sturrock was drafted in get the etailer back on track. He tells Retail Week his plans.


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