Tesco has relaunched its homewares range as part of chief executive Philip Clarke’s plan to revitalize the UK business.
The relaunched range, including homewares and stationery, is the first major launch from Tesco’s new design team, including head of design Steven Rowe, and head of buying Julie Reynolds-Smith. The revitalising of general merchandise is a key part of Clarke’s bid to turn around the UK business.
Rowe and Reynolds-Smith, whose backgrounds including retailers such as Next, Marks & Spencer, Laura Ashley and Bhs, joined just over a year ago.
Reynolds-Smith said: “Tesco knew it had let its customers down a bit with general merchandise on product and quality, so we set out to completely overhaul the process, set up new teams and worked out exactly what our customers wanted.”
Rowe said: “We worked to bring buying and design together to be able to bring up to the minute trends to our customers while maintaining value credentials.”
Reynolds-Smith highlighted John Lewis and Marks & Spencer as benchmarks for homewares but said: “We aim to lead the market on homewares, and make our larger stores a destination for home, not just an add-on to a grocery shop.”
The new spring/ summer homewares range has been in its Extra stores and online for four weeks, and a larger range will hit shops in autumn, including furniture.
In September, Tesco will also launch an exclusive range of cook and dine products with celebrity chef Rick Stein.