Halloween is not such a scary time for retailers, with sales continuing to surge year after year. Retail Week looks at what impact the celebration will have on store groups this year.

12.1%*

The forecasted year-on-year sales increase of spooky Halloween products although this has slowed from a blood-curdling 19.1% increase in 2010.

£353m*

The frightening amount the UK is expected to spend against…

£12m

… the skeleton-like spend on Halloween 11 years ago.

3rd

The ranking of Halloween in the retail calendar behind Christmas and Easter, relegating Valentine’s Day to fourth.

100,000

The number of packs of Spooky Snowballs Asda plans to sell.

20%

The increase year-on-year in confectionary products bought in for trick or treaters by supermarket Waitrose, which expects Halloween in 2012 to be the biggest yet.

60%

The proportion of Halloween merchandise that has been refreshed at Poundland.

 

*Figures provided by Planet Retail