Hobbycraft full-year profits jump driven by online sales rise

Hobbycraft

Hobbycraft recorded an adjusted EBITDA of 21.9% from £12.2m to £14.8m in the full year to February 16.

Total revenue for the period was up 8.9% to £193.6m.

In-store like-for-like sales rose 4.7% year on year, while ecommerce sales grew by 19%, driven by investment in online experience and increased click-and-collect services.

The crafting retailer, which opened five new stores over the year bringing its total estate to 99, has been focusing on customer service, which resulted in an improved NPS score of 86%.

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