Card Factory sales exceed expectations after store reopenings

Card Factory's like-for-likes jump 1.8% over the 11 months ending December 31 2014.

Card Factory has suffered a fall in sales but said revenues raked in from its stores since reopening after lockdown have exceeded its expectations.

The greetings card and gifting specialist said like-for-like sales since reopening were down 22% year on year. That compared with a forecast drop of 50% during the first month of reopening.

Card Factory said that while the number of transactions made through its shops had fallen compared with 2019 levels, average spend had jumped 25%. 

The group’s online sales have also soared amid the coronavirus pandemic. Like for likes through its Cardfactory.co.uk and Gettingpersonal.co.uk websites are up a combined 69% in its financial year to date. 

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