Argos is two years into its five-year transformation plan to overhaul its business model for the digital era.

As the Home Retail Group-owned retailer revealed today that it will further roll out its digital concept stores next year, Retail-week.com looks at how the company plans to continue to innovate across digital, stores and products in the year ahead.  

Digital

  • Across its website, Argos plans to redesign its online checkout to allow more payment and credit options, improve its search functionality and make it easier for customers to find what they’re looking for by showing real-time stock availability by location. 
  • There are plans to “further personalise the shopping experience” on its digital channels, which will see customers shown more relevant products and promotions. 
  • It will also introduce a new scheduling system, giving customers access to more narrower home delivery time slots.
  • Argos will also bring in a new secure payment infrastructure, which will be able to store card details safely for future use.

Stores

  • During the Christmas trading period, Argos trialled six digital concept stores that included a raft of new developments such as online prepayment and fast track product collection. Today Argos said that it plans to extend the concept to around an additional 25 stores in FY15.
  • In its next financial year, the retailer will trial Argos stores in Homebase stores and a small format store within London. 
  • During FY15, Argos will begin to roll out its ‘hub & spoke’ model – where its largest stores carry more stock and supply products to smaller stores.

Product

  • In the past year Argos boosted its ranges with 9,000 new lines including extensions of its existing branded product ranges into higher-end models.
  • It also introduced aspirational brands such as Emma Bridgewater homeware, Oxo Kitchenware, Baby Bjorn nursery products, Monsoon accessories, Denby kitchenware and Stoves appliances.
  • During FY15 Argos will further expand its range of branded and own brand products by around an additional 15,000 lines. It will also launch a new line of own brand home products.