Argos scraps catalogue after nearly 50 years

Argos has launched digital stores in Sainsbury's

Argos has announced plans to stop printing its famous paper catalogue after 47 years, as the retailer makes a definitive shift to online.

Argos has printed and sent out 93 editions and over 1 billion copies of its biannual catalogue since its inception in 1973.

At its height, the catalogue was the most widely printed publication in Europe and a feature in three-quarters of British homes – with only The Bible having greater prevalence.

The move comes as the popularity of the catalogue has waned in recent years, with a reduction in the number of printed copies over the last decade from 10 million to 3 million.

 

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