Argos scraps catalogue after nearly 50 years
Argos has announced plans to stop printing its famous paper catalogue after 47 years, as the retailer makes a definitive shift to online.
Argos has printed and sent out 93 editions and over 1 billion copies of its biannual catalogue since its inception in 1973.
At its height, the catalogue was the most widely printed publication in Europe and a feature in three-quarters of British homes – with only The Bible having greater prevalence.
The move comes as the popularity of the catalogue has waned in recent years, with a reduction in the number of printed copies over the last decade from 10 million to 3 million.
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