Analysis: Is WHSmith underestimating the power of the high street?

WHSmith Havant

In the same week that Primark and Marks & Spencer lauded the return of shoppers to the high street, WHSmith’s focus remains on its travel business – is it missing a trick?

There is no doubt that WHSmith has takeoff once more in its growing travel business. The retailer swung back into the black in the year to August 31, reporting soaring revenues and profits which have now surpassed 2019 levels.

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