Analysis: After a bumper Christmas, is Argos finally back to its best?

Argos pencils

Argos was the surprise star performer for Sainsbury’s over Christmas, driving strong general merchandise sales growth. After years of underperformance, is Argos back at its best?

On a day when Sainsbury’s upgraded full-year profit expectations to the top end of its guidance and delivered festive sales increases across categories, chief executive Simon Roberts was confident the supermarket giant had “delivered the best possible Christmas for customers” in the face of inflationary pressures.

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