Amazon has warned that its profits could be all but wiped out during the crucial golden quarter in a bleak prediction that stunned Wall Street. 

Amazon Christmas parcel

Shares in Amazon dropped 14.4% after the warning

The etail titan’s boss Andy Jassy cautioned that there was ā€œa lot happening in the macro-economic environmentā€ that could hammer its top and bottom lines during the holiday season. 

Amazon warned the market that sales may only come in between $140bn (Ā£121.28bn) and $148bn (Ā£128.21bn) during its fourth quarter. Analysts had previously expected $155.15bn (Ā£134.4bn). 

Operating profit could be anywhere between nothing and $4bn (Ā£3.47bn), it said, as uncertainty swirls around consumer spending this Christmas. 

The gloomy outlook sent the online Goliath’s market capitalisation tumbling. 

Shares in the etailer dropped 14.4%, or $15.97 (Ā£13.83) to $94.99 (Ā£82.29) during out-of-hours trading. 

It came as Amazon reported a 9% drop in third-quarter profits to $2.87bn (Ā£2.49bn) despite a 15% uplift in net sales to $127.1bn (Ā£110.1bn). 

The etailer booked an operating loss of $400m (Ā£347m) in its North American business, compared with an operating income of $900m (Ā£779.98m) during the same period last year.

Its international arm, which includes its UK business, suffered widening losses of $2.5bn (Ā£2.17bn) compared with $900m (Ā£779.98m) a year ago. 

However, Jassy said he was ā€œencouraged by the steady progress we’re making on lowering costs in our stores fulfilment networkā€ and that the business has ā€œa set of initiatives that we’re methodically working through that we believe will yield a stronger cost structure for the business moving forwardā€.

He added: ā€œThere is obviously a lot happening in the macro-economic environment and we’ll balance our investments to be more streamlined without compromising our key long-term, strategic bets. 

ā€œWhat won’t change is our maniacal focus on the customer experience and we feel confident that we’re ready to deliver a great experience for customers this holiday shopping season.ā€

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