Amazon has warned that its profits could be all but wiped out during the crucial golden quarter in a bleak prediction that stunned Wall Street.

The etail titanās boss Andy Jassy cautioned that there was āa lot happening in the macro-economic environmentā that could hammer its top and bottom lines during the holiday season.
Amazon warned the market that sales may only come in between $140bn (Ā£121.28bn) and $148bn (Ā£128.21bn) during its fourth quarter. Analysts had previously expected $155.15bn (Ā£134.4bn).
Operating profit could be anywhere between nothing and $4bn (Ā£3.47bn), it said, as uncertainty swirls around consumer spending this Christmas.
The gloomy outlook sent the online Goliathās market capitalisation tumbling.
Shares in the etailer dropped 14.4%, or $15.97 (Ā£13.83) to $94.99 (Ā£82.29) during out-of-hours trading.
It came as Amazon reported a 9% drop in third-quarter profits to $2.87bn (Ā£2.49bn) despite a 15% uplift in net sales to $127.1bn (Ā£110.1bn).
The etailer booked an operating loss of $400m (Ā£347m) in its North American business, compared with an operating income of $900m (Ā£779.98m) during the same period last year.
Its international arm, which includes its UK business, suffered widening losses of $2.5bn (Ā£2.17bn) compared with $900m (Ā£779.98m) a year ago.
However, Jassy said he was āencouraged by the steady progress weāre making on lowering costs in our stores fulfilment networkā and that the business has āa set of initiatives that weāre methodically working through that we believe will yield a stronger cost structure for the business moving forwardā.
He added: āThere is obviously a lot happening in the macro-economic environment and weāll balance our investments to be more streamlined without compromising our key long-term, strategic bets.
āWhat wonāt change is our maniacal focus on the customer experience and we feel confident that weāre ready to deliver a great experience for customers this holiday shopping season.ā
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