Game has struck a partnership with Sony Computer Entertainment Europe (SCEE) to sell digital games in the retailer’s stores across Europe.

Game will be selling more than 50 titles in 42 stores from today, before being rolled out to all 620 UK stores by mid-September. The range, which includes downloads, add-ons and subscriptions to the PlayStation Network,  will then be extended to Europe.

Game said the move represents a “major step forward” in its strategy to grow its digital sales and offer customers new ways to pay for them. Games said the partnership now makes Game Europe’s biggest retailer of digital games.

Game chief executive Ian Shepherd said: “This is a significant step forward in our digital strategy. For the first time, gamers will be able to browse a wide range of digital titles for the PlayStation Network in our stores, alongside a variety of other digital and physical products.

“This is important because it offers customers more choice, more advice and more control than they can get online. Our partnership with SCEE means that we can offer customers an unbeatable range and great value across all the gaming channels.”

“The partnership reflects the close and long standing relationship between Game and SCEE across Europe as both companies move rapidly to innovate and bring new products and services to customers.”

SCEE vice president sales and commercial development Robert Fisser said: “We are excited by the partnership with Game, which will see over 6,000 in-store sales associates promoting the fantastic content available on PlayStation Network to a new audience of over 3.5 million customers each week, significantly increasing awareness of digital gaming among new consumers.”