Game Group has promoted two senior staff members to drive the development of its dual brand strategy in the UK and Ireland.

Tricia Brennan has been made managing director of Game UK and Ireland, and Martyn Gibbs becomes managing director of Gamestation. Previously, they were commerical directors of Game and Gamestation respectively. Both will report to group chief executive Lisa Morgan and be responsible for strengthening the brand, developing initiatives to reach new customers and increasing loyalty.

Game chief executive Lisa Morgan said: “I am delighted that Tricia and Martyn will be leading Game and Gamestation at such an exciting time of ongoing growth in the UK. They are both highly experienced leaders and retailers and have already made enormous contributions to the group. I am confident that they will lead Game and Gamestation to ever greater success, ensuring that both brands deliver a strong and exciting offer for their customers.”