Fred Soneya
OpinionComment: A simple wi-fi connection would do wonders
Retailers need to create a multichannel experience that makes it easy for shoppers to access additional product information in-store while creating a single view of their interactions across channels.
OpinionComment: Instagram is the innovator for social retail
Effective customer engagement is the new “location” when it comes to success in retail and there’s no bigger driver for this than social media platforms.
OpinionComment: Move fast and break things in innovation
During this month’s Retail Week Live I found myself mentally reciting Mark Zuckerberg’s favourite and famous slogan - “Move Fast & Break Things” as I encountered a never ending stream of innovation in the retail space.