Retail Week
The opening week of the World Cup brought mixed fortunes to German retailers, according to FootFall. On Tuesday June 6, footfall was up 16.5 per cent year on year, but by Saturday June 10 shopper numbers had dropped 19.3 per cent. Overall footfall was down 18.8 per cent compared with the previous year.

However, 1 million visitors are expected to visit Germany this summer and are forecast to spend more than Eu700 million (£478.4 million). With careful planning these retailers should be able to capitalise on the additional shoppers the tournament will bring.

UK supermarket Tesco said the World Cup has brought a welcome boost to sales at the beginning of the second quarter. The grocer said sales of beer and barbeque products rocketed over the weekend. Yesterday, Tesco said its sales growth rate had slowed to 4.5 per cent during the first quarter of this financial year.

World Cup sponsor Budweiser has seen its share of UK internet visits rise sharply in the run-up to the tournament, with searches for its site rising by 51 per cent, according to Hitwise UK. Conversely, the research also shows hits for other sponsors, including Fuji film, Adidas, Phillips and Gillette ended down in the week ending June 10.

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