Matt Chambers, former executive brand director at House of Fraser, has been hired by travel retailer Aldeasa-WDF.

Chambers takes up the role of global head of retail marketing, responsible for the 30-strong marketing team. He reports into chief commercial officer Eugenio Andrades.

Chambers was with HoF from 2007-2011, and prior to that was sales and marketing director at The Mall.

In his new role, he will shape the global marketing strategy to unify brand communications in all countries.

Chambers said: “As one of the world’s leading travel retailers, Aldeasa-WDF has strong brand equity within the various markets in which it operates. There is a real opportunity to leverage this equity by adopting a customer focused approach that is relevant in all 20 countries in which we trade.”