Former Dreams chief operating officer Greg Suthern has taken up the same role at retailer and supplier Studio Moderna Brands International.

Suthern has joined the company’s Dormeo UK division to spearhead the growth of its Octaspring memory foam mattress brand. The company has more than 220 stores and 130 transactional websites across a number of brands in Europe.

Suthern began his career at DFS and joined Dreams as marketing director in 2003. In his most recent position as chief operating officer at Dreams, he was responsible for retail, marketing, online, buying, format, training and merchandising.

He said: “What intrigued me with Studio Moderna was the opportunity to take a truly revolutionary product international. The product is quite simply the most exciting thing to happen in beds for decades. This is really the iPad of beds, in that it’s a true game-changer. As a result demand is already huge, so we need to expand our production capacity and be ready for sales to explode in 2013.”

Suthern left Dreams in September, as revealed by Retail Week.