‘Shoppers are unlikely to feel giddy with delight when inflation falls to “only” 9%’

Woman from behind shopping in supermarket dairy aisle, reaching up for bottle

A fall in the rate of inflation this week proved more insipid than had been hoped for, but had it been bigger there would hardly have been cause for breaking out the champagne.

The latest Consumer Prices Index from the Office for National Statistics found that inflation in March was 10.1%. While an improvement on the 10.4% recorded the previous month, it remained stubbornly in double digits as hopes and expectations that it would slip to 9.8% were dashed.

But if it had reached the lower number, would consumers really have been celebrating? For many, inflation of nine-point-whatever versus 10 is neither here nor there.

 

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