Multichannel retailer Flying Brands has struck a deal with department store chain Debenhams to offer a specialist wedding flower service across its stores.
The service will launch this summer.
The etailer said the partnership fits with the group’s medium to long term strategy of driving performance in the Flowers & Gift Division through the development of retail and corporate partnerships.
Flying Brands chief executive Stephen Cook said: “This marks an important step in the evolution of our flowers business. We will continue to seek expansion opportunities in this market and believe that this will be the first of a series of partnerships.”
Flying Brands, based in Jersey, operates gifts, garden and entertainment divisions.