Ocado has written to its customers today saying it will give them the opportunity to buy shares in the company if it goes ahead with its widely-anticipated float.

The letter has gone out today to those customers who have spent £300 or more with the company since the start of the year.

Ocado chief executive Tim Steiner said that the company had still not decided whether to proceed with the float but said customers had asked questions following the media coverage about the plans.

“We wanted to alert them now that it is out intention to offer current customers the chance to buy shares if we go ahead,” said Steiner. “Our relationship with our customers has been the most important factor in the success of Ocado.”