Budget greetings cards retailer Card Factory is planning a £700m stock market flotation.

The retailer’s private equity owner, Charterhouse, which has owned the business since 2010, is understood to have hired Goldman Sachs to advise on an exit strategy, The Sunday Times reported.

An Initial Public Offering and a sale to trade buyers are both reportedly options for the 650-store retailer.

The Wakefield-based business was set up by husband and wife Dean and Janet Hoyle, who received £350m when it was sold to Charterhouse three years ago.