Outdoor retailer Mountain Warehouse benefited from December’s arctic conditions as its Christmas sales soared. Like-for-likes rocketed 15.6% in December as shoppers snapped up winterwear.
The retailer said it remains on track to deliver a 33% jump in revenue to £64m in the year ending February 28.
Mountain Warehouse chief executive Mark Neale expects a similar level of growth in the next financial year. He said Mountain Warehouse benefited over Christmas from its position in market town high streets because shoppers could access its stores easily during the snow, compared with out-of-town locations.
Neale said: “It is no surprise that sales rose over December. We always trade well in extreme weather.”
The retailer joined outdoor group Blacks Leisure in benefiting from the cold snap.
Mountain Warehouse opened 26 stores in 2010, bringing its total to 122. It plans to open a similar number this year in market towns locations. Six are already signed for including Sidmouth, St Ives and Tenby.
Neale said the retailer remained on track to reach 200 stores in the next three years.
Private equity backer Lloyds TSB Development Capital, took a 22.5% stake in the business in August to support the retailer’s expansion.