Retail Week looks ahead to the next seven days, with an update from Mulberry and the BRC-KPMG retail sales monitor on the agenda.
BRC-KPMG retail sales
The monitor of November’s retail sales will be unveiled on Tuesday, December 5. After a particularly dismal October, retailers will be hoping for a gangbusting month of sales – particularly in sectors such as electricals, which has leaned into Black Friday and Cyber Monday promotions to drive up sales.
Fashion retailers will also hope that more seasonable weather has translated to a boost in sales.
However, a strong sales performance in November could prove to be a double-edged sword as it drags forward vital Christmas shopping splurges and erodes margins too early on in the golden quarter.
The British brand is reporting its interim results on Wednesday, December 6. Mulberry is emerging from a turnaround plan which saw it return to its ‘affordable luxury’ roots following a misguided foray into premium luxury.
Now, with Frenchman Thierry Andretta at the helm, Mulberry is targeting lucrative Asian markets, which make up a relatively low portion of its sales when compared with the rest of the luxury industry.
The heritage brand is focused on creating a product range that appeals to both Asian and Western customers and is planning to exploit its British manufacturing business – it makes 50% of its bags in Somerset – in a bid to up its appeal.