Jennifer Lopez, owner of one of the world's most famous bums, is launching her own lingerie range in the UK via online retailer Figleaves.com.
The lingerie e-tailer has engineered exclusive rights to sell the brand, which is likely to be a hit with UK shoppers, following the trend for celebrity-endorsed underwear such as Kylie Minogue's Love Kylie range.
Available in August, J-Lo's collection will comprise 13 styles, including 'silk thongs with velvet bows', 'chiffon triangle bras' and 'skirted briefs'.
A spokeswoman said the initiative would help Figleaves become the 'category killer' in the underwear market. It sells more than 200 different lingerie brands.