Feelunique has appointed Wiggle chief financial officer Jim Buckle as its chief operating officer.

Buckle will start at the health and beauty etailer on May 6.

Buckle spent a year at the online cyclist after joining from film streaming site Lovefilm where he was chief financial officer and latterly chief operating officer.

Buckle said: “I am thrilled to be joining Feelunique at such an exciting time. This successful company is a strong and visible worldwide player in online beauty and is going from strength to strength.  It is an honour to be joining the feelunique team on their path to growth.”

Feelunique chief executive Joël Palix said: “We are delighted to welcome Jim into the business.

“He brings with him a wealth of knowledge with over 20 years of industry expertise and knowledge at a pivotal moment of our growth and strategy.  I am very much looking forward to working closely with him and seeing feelunique flourish through the next stages of growth.”

The new hire comes after Palix joined the retailer in January, replacing co-founder Aaron Chatterley who took up the role as deputy chairman.