FCUK pulls logo from Federated after protests

Fashion retailer French Connection will repackage FCUK ranges for US retailer Federated Department Stores, after the chain pulled product in the wake of customer complaints.

A French Connection spokeswoman said the ranges will carry the brand name in full - French Connection United Kingdom - but the final look has not been decided.

Federated withdrew FCUK-branded product in October, after a campaign by the American Family Association.

The spokeswoman said the repackaging would only affect product sold in Federated Department Stores.

According to broker Seymour Pierce, Federated accounts for 15 per cent of French Connection's US wholesale business.