Fat Face to make mall debut with Bluewater store

Surf, ski and outdoor fashion retailer Fat Face will next month open in a shopping centre for the first time, with a store at Bluewater in Kent.

The shop will take a unit formerly occupied by toy retailer Love 2 Learn, which went into liquidation earlier this year.

Fat Face marketing director Sarah Baskcomb said the opening is significant for the 60-strong retailer.

‘Shopping centres aren’t normally where we would position ourselves, but Bluewater is the exception to that,’ she said.

‘It is a shopping Mecca and our competitors are already there.’

A store in Aviemore opens this weekend and new shops in Solihull, Reading and Harrogate will all open in the run-up to Christmas.